Tag School of Business
Recent sightings: A new perspective on Grainger
Julie Tran, left, assistant director of Academic Support Services in the School of Business, leads a group of ten Milwaukee high school and prospective…
Research shows advertisers new ways to hunt for TV bargains
The scene is played out in living rooms across America daily: A favorite television show builds to its riveting conclusion, and a commercial for fast food, automobiles or laundry detergent fills the screen.
Real estate conference to examine challenges, opportunities in today’s housing markets
The Wisconsin School of Business Graaskamp Center for Real Estate will host the conference "Challenges and Opportunities in Today's Housing Markets" on Friday, June 6, from 8:30 a.m. - 4:15 p.m. at the Fluno Center for Executive Education at the University of Wisconsin–Madison.
Sustainability strategist speaks at business forum
Stuart Hart, one of the world’s leading authorities on the implications of sustainable development and environmentalism for business strategy, will be the keynote speaker at a free public forum on business, environment and social responsibility.
Professor recognized for work on climate change and insurance
Dan Anderson, a University of Wisconsin–Madison business professor, has won a $10,000 stipend for his paper on risk management as it relates to global warming and climate change.
UW-Madison Executive Education ranked ‘Best Value for Money’
The University of Wisconsin–Madison School of Business has made the Financial Times' annual list of the world's top executive education providers for the third straight year.
Marketing professor’s ‘brand community’ research gets broad attention
An article on the concept of "brand community" co-authored by Thomas O'Guinn, a marketing professor with the University of Wisconsin–Madison School of Business, is one of the 20 most cited papers in the field of economics and business worldwide.